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Toronto International Boat Show – Celebrating 60 years! January 12 – 21,


Published: 01/17/2018

by press release

Toronto International Boat Show – Celebrating 60 years! January 12 – 21, 2018 Summer is Coming… Get your feet wet in the boating lifestyle at North America’s largest indoor boat show Toronto, ON (December 5, 2017) – Recreational boating consistently ranks at the top of the list for Canadians as a favourite pastime; and there’s no better place to get one’s feet wet in the boating lifestyle than at North America’s largest indoor boat show. Taking place January 12 to 21, 2018 at the Enercare Centre, the Toronto International Boat Show marks the unofficial kick-off to summer with more than 550 exhibitors, 1200 boats of all sizes on display, and the only place to enjoy water activities in the winter on the world’s largest indoor lake. The Show offers great family value with plenty of free programming and free parking on weekday evenings after 4pm! There’s something for everyone from wakeboarding lessons, canoe and kayaking boat rides to fishing demos, seminars and even a live trout pond for kids to get hooked on fishing. New this year, visitors can watch the fun and competitive sport of stand up paddleboard polo, or cheer on the World Championship Indoor Sea Flea Races (single-person DIY hydroplane boats) as they zip across the Lake. Come meet celebrity guests such as Baywatch and Survivor reality star Brenda Lowe, who will be demonstrating stand up paddleboarding; or get inspired by some of the doctors, nurses and volunteer crew who are making a difference with Mercy Ships Canada, an international charity that operates the world’s largest volunteer-run floating hospital ship. Joan Kelley Walker, an avid boater, philanthropist and star of the Real Housewives of Toronto is lending her support for Mercy Ships on Preview Day to raise awareness for its global mission to provide free life-saving surgical care to those without access in the developing world. MEDIA NOTE: Save the date for Media Preview Day on Friday, January 12th. Media Accreditation is now open for the 60th annual Toronto International Boat Show, January 12 – 21, 2018. HIGHLIGHTS: • Preview Day VIP Experience: Since 2000, the Toronto International Boat Show has offered visitors a “first look” at the Show without the crowds at its annual Preview Day VIP experience, which has become a must-attend event for the boating community. This year’s Preview Day will kick of on January 12th (2pm – 8pm) with over 100 auction items to bid on thanks to generous sponsors and donations. To-date, Preview Day has raised nearly $800,000 in support of children’s charities. New this year, FREE parking is included with Preview Day tickets. • NEW - SUP Polo: Stand up paddleboarding (SUP) continues to grow in popularity because it is fun, accessible, and always evolving. From SUP fitness, SUP yoga to SUP competitive races, the world of paddleboarding has taken on new forms including the latest trend making its debut at the Boat Show that combines water polo, lacrosse and paddleboarding. SUP Polo has emerged as the newest way to have fun on the water and get in a great workout. Come watch as teams compete in the exciting sport demonstrations held on the Lake on Sunday, January 14. • NEW – Mercy Ships Canada: Mercy Ships has partnered with the Toronto Boat Show for the first time to raise awareness and donations for the world’s largest volunteer-run hospital ship. Mercy Ships Canada is part of a global charity with a mission to deliver free life-saving surgical care to impoverished children and their families, and has already impacted the lives of more than 17 million people around the world. Come meet the inspiring doctors, nurses and volunteers including Canadian Captain Mark Carew, who will be returning home soon from the ship’s current lifesaving mission in Cameroon. o Celebrity, philanthropist, and boat lover Joan Kelley Walker (star of the Real Housewives of Toronto) will be lending her support and raising awareness as an ambassador for Mercy Ships Canada on Friday, Jan. 12 during the Toronto Boat Show’s VIP Preview Day. • NEW - Brenda Lowe from Survivor and Baywatch Hot off the heels of her appearance in this summer’s blockbuster movie, Baywatch, actress Brenda Lowe will be sharing her passion for stand up paddleboarding and meeting fans on opening weekend, Jan. 12 – 14. While pursuing her acting career that also includes two seasons of the reality TV series, Survivor, Brenda has been an avid ambassador for the sport of paddleboarding and founded one of the first SUP rental companies in Miami, Florida, well before the fitness craze took off. • Lake Activities: The world’s largest indoor Lake is the perfect setting to enjoy FREE boating activities from pedal boat, kayak and canoe boat rides to wakeboarding lessons from the experts at Boarder Pass. Plus, pro-wakeboarders and waterskiers put on a spectacular show each year, wowing spectators with their gravity defying stunts and amped up production. …/more 2. • NEW – World Championship Indoor Sea Flea Races: The coolest single-person hydroplane boats, often DIYconstructed, and powered by a small motor. Compact, colourful and fun to race, these creative boats that were hugely popular in the 70s will be making a big splash on the Lake! • Hundreds of NEW Products: More new products are launched at the Toronto Boat Show than anywhere in Canada, making it the premier destination to get a first look at what’s new in the boating industry. Visitors can shop among thousands of marine accessories at the Mariners Marketplace and get summer-ready with outdoor gear, toys and décor at Cottage Country; or browse from over 1,200 boats and talk directly with manufacturer representatives who are on hand to provide knowledgeable product information. • Twiggy the Waterskiing Squirrel: No doubt that Twiggy entertains audiences wherever she goes, and in addition to cameos in films such as Dodgeball: A True Underdog Story, Anchorman: The Legend of Ron Burgundy and Brad Paisley’s music video, she’s also a big advocate of water safety, teaching the importance of wearing life jackets when out on the water. Twiggy is with daily performances at the Show! • New Boater Welcome Centre – There’s no question too basic when it comes to how to get into the boating lifestyle and get out on the water! For anyone new to boating, the New Boater Welcome Centre is the first stop to help visitors navigate the show, ask questions and find resources to help understand boating basics from safety to financing and affordability. • The Boathouse: A hub of knowledge staffed with unbiased experts. The Boathouse is where boaters can talk one-onone with leaders in their field, attend hands-on workshops on boat maintenance and receive answers to any boating question. • 250 FREE Seminars: The Toronto Boat Show offers the most comprehensive line up of education and free daily seminars for boaters of all interests. Learn from boating enthusiasts, marine experts, ocean racers and sailors who will share their incredible adventures including Diane Reid (accomplished ocean racing skipper) and Melissa Mayhew (environmental and marine scientist), both members of the all-female crew that circumnavigated Great Britain. WHEN: January 12 – 21, 2018 Preview Day (Friday, January 12th, 2pm to 8pm) WHERE: Enercare Centre, Exhibition Place 100 Princes’ Blvd. Toronto, ON TICKETS: On Sale Now Preview Day: $100 Platinum ticket, $35 Gold Ticket (proceeds go to support children’s charities) $20 General Admission (17 – 64 yrs.) $17 Seniors (65 yrs. & better) FREE KIDS 16 years & under NEW! $5 After 5pm Admission NEW! FREE parking with Preview Day ticket and weekdays after 4pm Bundle & Save: $20 Unlimited Weekday Evening Pass (4pm – 8pm) $25 Two-day Adult Pass (17 – 64 yrs.) $20 Two-day Senior Pass (65 yrs. & better) $45 Nine-Day Event Pass (excludes Preview Day) WEBSITE: ABOUT THE TORONTO INTERNATIONAL BOAT SHOW The Toronto International Boat Show is owned and produced by Canadian Boat Shows. In generating more than $354 million in economic impact to the region, it is the largest indoor boat show in North America with more than 1,200 boats on display. The Show has annually attracted more than 550 exhibitors and in 2017 welcomed more than 77,000 attendees. More boats are purchased at the Toronto International Boat Show than at any other place or event in Canada. About 43% of Canadians (12.4 million people) participate in boating and 20% (6 million) own a boat. Direct revenues across Canada’s core recreational boating industry total nearly $5 billion per year, and directly employ approximately 45,000 Canadians. (NMMA Canada – The Economic Impact of Recreational Boating In Canada; 2016.) -30- MEDIA CONTACT: Tran Nguyen, Holmes PR 416-628-5607,

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