https://www.facebook.com/HomeDigestmag Pin it Stumble google-plus

5 tips from global fashion business experts

Overview

Published: 05/14/2015

by Marcus Johnson

For more tips and advice for growing your fashion business, visit the DHL Fashion Logistics portal.

Canada's fashion industry has worked hard to earn its style-maker credentials, and our break-out brands including Joe Fresh, Roots, and Pink Tartan are celebrated as fashion leaders. So why is the industry so challenging for many other talented designers toiling in relative obscurity? While this industry is a vitally important part of our economy and culture, the hard truth is that many Canadian designers get stuck at the small business stage and don't survive past their first year.

As a company that has worked with the world's fashion design and retail industry for more than 50 years, DHL knows there are big opportunities available to Canada's fashion businesses—provided that new and emerging designers are willing to prioritize business objectives and tactics, and work with resourceful and knowledgeable partners who can help them establish strong businesses and brands.

Use these five strategies to propel your fashion business forward:

1. Don't get intimidated – Business forecasts point to a global economy that will become more interconnected, offering new and exciting opportunities for success beyond domestic borders.

2. Embrace online retail – E-commerce makes reaching customers in new markets less costly and complicated. Work with a logistics partner to help you offer excellent customer service and fast, reliable shipping support to guarantee your customers have a simpler, more seamless shopping experience.

3. Focus – Create new and exciting ways to help improve the service you offer your customers. This will help acquire new customers and meet your customers' expectations—no matter where in the world they are.

4. Get help – Investing a little capital can go a long way. Organizations with established track records in international business can help with the complexities of local customs regulations, payment practices and applicable international business requirements.

5. Seek local mentors – Local Fashion hubs such as the Toronto Fashion Incubator are crucial to getting insights and real-world expertise to learn the 101 of creating a successful, international fashion brand.

Browse by Category